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When I rang the LSE, they said they had never heard of such a course.Pressed on how NLP might make them more expert in matchmaking, Ms Guennifa said: ‘I’m not saying it makes us any better.In further emails, she found out that he had only been divorced for two months.An internet search turned up the equally worrying fact that he had recently changed his name and that several of his companies had been fined.Feeling seriously offended, Ms Fontaine decided to ignore Elect Club’s demands for her to set up a direct debit. I was planning to get out before I had to pay any more money.’She was offered another introduction, this time to an IT worker called Terry, who was in his 50s and from Pinner.She says: ‘I thought I had better play ball and go along on at least one date, otherwise they would say I hadn’t tried.’They met at Sloane Square, in Chelsea, where Terry emerged from the Underground station wearing an anorak and carrying a rucksack.The company, Elect Club, claimed to have the ‘largest private database of single professionals in London’, including business leaders and entrepreneurs.
The data from this is then used to match people with other users who it is believed they will have a spark with.
Lisa Guennifa, associate director of Elect, said: ‘Alex was super-eager to be matched.
If you are 25 you can have two dates a week ,but when you are in your 40s with specific requirements it is more difficult.’Asked whether she accepted that while he may have paid another less upmarket agency a fee, that was not the same thing as having paid to join Elect, Ms Guennifa said: ‘We don’t judge people on their assets.’‘I don’t personally take credit for successful relationships between two people,’ she said.
They also make bold claims about the dating training they offer suggesting that they can “tell you what you need in a relationship, where you screwed up (without knowing it) in past relationships.” After being matched, users can the decide whether they would like to start messaging them on the site.
From then on, it is up to the users whether they would like to chat more or even meet in person.